13 psychological reasons why we crave Infographics [Infographic]

An infographic about infographics

We know that visual content increases sharing across social media platforms as Gary Lipkowitz explains in his article on 'Why infographics should still be part of your content marketing strategy. But do you know why our brain craves infographics or visuals on a more scientific basis?

The team at NeoMam Studios have designed this infographic about infographics which summarises why they are such an effective communications tool. Did you that...

"70% of our sensory receptors are in our eyes, it only takes one tenth of a second to understand visual content and that we 'recall 80% of what we see AND do'".

If you're looking for more practical guidance on creating effective infographics for marketing see this article by Dan Bosomworth of First 10 on A checklist of 10 best practices for creating infographics for marketing.

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