Trends in affiliate models from 2007 to 2015
Affiliate marketing has been a core acquisition channel for transactional consumer sites for many years now. But over the years, the popularity of different types of affiliate marketing have changed dramatically.
PerformanceIn have published an interesting compilation of the popularity of different affiliate types based on research by Affiliate Network Affiliate Window. The chart below shows the top 20 Publisher Type in the Fashion Sector:
You can see that there was an initial focus on search marketing, through both SEO and PPC with many affiliates specialising in these active. But, it's no secret that Google doesn't favour affiliates, so its algorithms now favour destination sites and it has developed its own comparison tools. PPC through AdWords has also become more important.
The graph below shows how popular voucher codes and cashback have become for both the consumer and Advertisers. Advertisers have had to become more savvy with their strategies by offering one-off discount codes and tighter commission payment conditions. The view of PerformanceIn is that...
' As long as online retailers need to be competitive and consumers want the best deal, online voucher codes will always have their place. More evolution in the way codes get to consumers and more sophisticated management of the impact codes have on online marketing strategies is the key to the model's continued survival.'
You can learn more about affiliate marketing strategies in our guide for Expert members.
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Our introduction to the options available for setting up or improving an affiliate programme.
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