Ideas to increase visibility and sharing on Slideshare
I thought this was a nice piece of content marketing by Slideshare, so thought it was worth sharing to highlight Slideshare’s ongoing importance if you market to professional B2B audiences. As Dan said in this previous post on 7 Reasons B2B marketers should love Slideshare:
“Assuming that you’re a B2B marketer, and have good content that can be directly used or re-purposed for Slideshare, we think that Slideshare is a grossly under-utilised tool, especially since the “Pro” version launched”
This new Slideshare from Slideshare is worth scanning if your a B2B Marketer since it’s a nice summary of what worked for companies recently with examples.
Apart from the deck itself, the content marketing I liked is the use of a personalised email sent to all Slideshare users with an autogenerated HTML5 infographic. This is an example for my Slideshare page – it shows how Slideshare can reach many people if you have the right type of shareable content developed through time.
My 59 updates are different talks over many years. A lot of the views are down to one Slideshare boosted by Slideshare ranking it favourably within Google – another benefit of Slideshare. You can reach new people by the SEO effect as well as the viral effect.
In Dan’s original post he shared an infographic describing Slideshare as the “Quiet Giant of Content Marketing”. It’s pretty noisy these days with the amount of competition, but worth considering for repurposing content specifically for if your audience uses it.
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