SocialMediaSchool: giugno 2014

lunedì 30 giugno 2014

Gain Consumer Confidence by Respecting Privacy With Your Big Data Marketing

Digital marketers seem to be too engrossed in using more innovative means of marketing their business that there is one aspect of their digital marketing that should be a high concern yet often neglected as it can give a better and a long term turning point of their business success and that is privacy.

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The Best Tactics to Generate More Leads from Facebook and Twitter

One of the biggest misconceptions about social media sites is that they are just only for brand awareness and not for generating leads. If you consider the same, your business is missing out a lucrative marketing channel. Instead, of getting distracted with the counts of Facebook “likes “and Twitter “followers”, focus on the statistics that can contribute to your revenue.

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Who Leads Your Social Activities? Does It Matter?

As organisations evolve engagement with customers through social and mobile channels, customers are responding and engaging with both organisations and each other and there are new disciplines emerging across organisations whose role it is to lead and manage these engagements.

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Facebook's Been Running Psychological Experiments On You

Facebook identified 689,003 English speaking users to run a psychological experiment on, for the duration of a week. They began to manipulate the newsfeed of a group of these users to remove posts with a negative emotion attached to them, and removed all posts with a positive emotion for the other group.

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5 Principles for Creating a Social Media Following That Sticks

5 guiding principles and a couple of handy online tools to guide your social media activity, and help you create a social media following that sticks. This group of people become an asset that continues to appreciate over time; as they share, promote and re-purpose your best content.

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15 Ways to Improve Your Business Blog

Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on social media.

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Patient Opinion Leaders Are the New Healthcare Influencers

The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.

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The Emotions of Social Sharing

We live in a time when emotions are high because they’re publicly shared, and displayed, in social media. In essence, we’ve opened up “Pandora’s Box” filled with emotions, both positive and negative, for all to see. Regardless of the sentiment of the emotion shared, sharing our feelings with each other builds connection, which equates to relationships.

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17 Business Website Mistakes That Push Your Customers Away

Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.

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How Niche Social Networking Sites Empower New Industries

Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.

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How Air Guitar Became a Template for All My Creative Marketing Strategy

"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.

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Social and Digital Body Language: 105 Factors Impacting Business and Personal Brands

As I have always shared with our clients, students, and loyal blog readers, social media marketing is both art and science. It is dangerous to get so caught up in the tools and technology that you lose sight of why you are doing it in the first place.

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How to Hire a PR Firm: 10 Tips to Finding the Right Match

So, you’re thinking it’s time to hire a PR firm? Great, I can help! I have hired 6 or 7 (and fired a few). While the process might seem simple, in truth it is hard to do well. By “well” I mean hiring the right firm, for the right reasons, with goals set to deliver a positive impact. Here are ten tips to guide you.

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3 Steps to Demystifying Social Media Personalities

It's important to adjust your brand’s message and voice to each marketing channel for the purpose of achieving real engagement within social media communities. But what exactly are the best ways to do that? Here’s a three-point primer on speaking the language of these new lands while remaining true to your brand.

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5 Key Benefits of In-House Digital Advertising [INFOGRAPHIC]

Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix.

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The 9 Website Performance Metrics That Matter

When it comes to marketing your business online, simply having a website isn't enough to make your brand successful. There are several ways to measure your website marketing performance, all of which you should be analyzing on a monthly or bi-monthly basis.

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Crash Course: LinkedIn Showcase Pages 101

LinkedIn introduced Showcase Pages as a replacement several months ago, but it seems marketers haven’t taken advantage of this feature yet. Regardless of whether you’re a small business or a large enterprise, it’s crucial to have a corporate presence on LinkedIn.

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“Truly Integrated Marketing is the holy grail for the marketeer”

domenica 29 giugno 2014

Yo. Srsly?

If something like Yo appeals to us so that we can simply let people know we’re thinking about them, but need an app to do it, it says something about our so-called digital life, our dependence on technology and society overall. Perhaps there’s something to the rising trend of digital detox retreats after all.

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Analytics Strategies to Measure Social Signals

Tracking down the social media reach of your business is not enough. You need to dig deeper into your social analytics undertaking by tracking down its social engagement as well. As the number of your social media followers starts growing, it is crucial to know whether you are attracting social users who are interested in converting for your business.

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From Good to Better: Social Media Changes to Enhance User Experience

Different social media platforms have been bringing about various types of updates to their products and services. These updates have helped to enhance user experience and bring about a change in the way social media is used for businesses these days.

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The Big Brand Theory: The X Games

With its vast library of professionally created sports images, one of the X Games' big endeavors is the sharing of images through social sharing. As the brand moves more into image-based social media Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”

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How to Perk Up Your Dying Facebook Page

You have to remember that people see Facebook as a fun social sphere where they go to connect with friends and enjoy. Your goal of enticing them to become your customers should never go against this principle. Hence, you should avoid hard-selling tactics that can portray you as an aggressive business outsider.

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Content is Only as Good as Its Shareability

It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.

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The New Remarketing on Facebook

Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook’s future advertising plans. However, nearly two years later FBX is stagnating due to limitations. Enter Website Custom Audiences. Where FBX is cookie based, WCA’s leverage the Facebook Remarketing Pixel to create audiences of users to target.

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Protecting Your Website: Who Owns Your Domain Name?

Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.

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Why Google Places is Now Google My Business

Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business”. This change from Google shows that they understand the importance for businesses with a high street store or office to be found online.

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Content Marketing for Beginners: What's a Content Writer?

Thanks to the rise in content marketing, content writers are high in demand, but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers.

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Be Careful with Your Burning Platform

Social business is fundamentally about changing behaviors of employees, and therefore of organizations. That kind of change is difficult. There are often those within any organization that will either hark back to a bygone age, or want to preserve the status quo. Both groups will often obstruct change.

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Conferences Have Gone Social, Have You?

Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories. This approach to digital marketing has also revolutionized the conference experience.

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Screening Questions: Essential Or Waste of Space?

When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.

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How to Bring Great Customer Service Online

Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?

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7 Reasons Why You Need to Go Mobile [INFOGRAPHIC]

Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.

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3 Ways to Use Google My Business for Your Marketing

Google My Business, Google's newest service for businesses, has extensive social media and search benefits that affect a business's ranking on Google. Here are three ways to take advantage of Google My Business to connect with consumers and increase a business's search rankings on Google.

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SMToolbox: Improving Performance in the Financial Industry with Hearsay Social

We are now seeing the emergence of a new wave of social media tools that intelligently address specific business challenges. This week we take a look at how Hearsay Social has focused on the practical ways social media can support field sales staff and can help ensure compliance in the financial services industry.

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Rebranding Through Employee Social Engagement

Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.

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How Newsjacking Can Boost Traffic to Your Website

There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas.

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sabato 28 giugno 2014

6 Easy Ways To Help People Find You Online

Building an online presence for your brand is hard work. It's not a 'set it and forget it' strategy. And because of the time and financial commitment you're investing, it makes sense to make it as easy as possible for people to know where you are online and how to connect with you there.

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Is Facebook Just a 'Dark Pool'?

Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.

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Social Media Strategy: It's About Quality, Not Quantity

Some marketers believe that the number of followers they have is an indication of their success on social media. Rather than getting caught up in the numbers game, they should refine their social media strategy to focus on customer engagement to build brand loyalty.

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venerdì 27 giugno 2014

The Vampire Strikes Back

Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.

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The Key to Building Strong Customer Relationships

Building great customer relationships requires a team effort. But a team effort alone is not enough. There are certain keys to building great customer relationships, and one key stands out above all others. Without this one factor in play, all your effort and hard work will produce a hit and miss strategy that will tarnish your brand, rather than strengthen it.

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Viral vs Shareable Content: Which One is Right for Your Brand?

“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.

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"Think Small" for the Digital Era

In 1959 ad agency DDB created what is still considered to be one of the greatest print campaigns ever: Think Small. Today, Think Small should be an important reminder for digital marketers. In the digital world, they must think small, or, to be more precise, think niche (not as catchy, I know).

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Special Offer: Employee Advocacy Summit - Group Discount

Join us in Atlanta for the first ever Employee Advocacy Summit: The only conference dedicated to empowering employees. You'll hear from real practitioners at leading brands such as Coca-Cola, IBM, Intel, Eaton, and AT&T - and now you can bring your whole team for less.

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4 Marketing Lessons Learned from Game of Thrones

Season four of Game of Thrones has come to an end. In an attempt to satisfy my GOT obsessions until Season five, I’ve attempted to apply some of the many lessons GOT has taught us all to the ever-changing marketing industry. (And if you're not caught up with Season four, be aware that there are spoilers!)

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Design an Effective Social Media Page for Your Business

With more than 600 million daily active Facebook users and over 645 million registered Twitter users, it will be a strategic miss for those companies looking for greater exposure if they have not yet created their social profiles. Here are a few tips that you should keep in mind when designing your social media page to make it one of the best.

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Marketing Through Your Partners: What to Remember

Let me set the scenario for you: you’re a channel marketer new to the company. You are being asked to implement a new channel co-marketing marketing program, via a network of 10,000 partners, of all different sizes, in different locations, selling different things. So what exactly do you need to do? What do you need to remember?

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How to Measure the Impact of Your Social Media Efforts

To some companies, social media is just one more way push their latest content or products into the already-crowded newstreams of their users. Let’s be clear: these are the companies that are wrong. Instead, the most effective use of social platforms revolves around building relationships, getting involved with customer conversations, and listening to industry trends.

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3 Ways Your Business Can React to Tax Increases or Other Market Changes

Conversely, for businesses whose brand positioning revolves around quality and exclusivity, lowering prices might actually do more harm than good. If you offer a high-end product or service, but are still concerned about losing or slowing business, a value-added approach might be right for you.

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Losing Control: 4 Potential Pitfalls of User Generated Content

When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your blogs, your business reaps the benefits of an engaged community, free copy, higher search rankings, and broader reach. What's the downside?

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Beyond Engagement: The Growing Influence of the Subject-Matter Expert

In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).

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4 Tips to Surviving a Viral Hoax

A viral story that outraged millions and turned the nation’s collective disapproving gaze directly at KFC was all a hoax. Assuming the incident never took place and the social media frenzy over it really was just fuel for a hoax, KFC is the victim. Here are four tips to face a social media hoax with authority, integrity and dignity – even if the world thinks you are in the wrong.

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5 Easy Steps to Establish and Grow Your Online Presence as an Entrepreneur

Define your brand’s voice: Your start-up will become an extension of your professional brand, which defines who you are. Unless your brand is you (e.g. athlete, consultant etc.), I recommend setting up separate social media channels for yourself and your company.

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The Ultimate 21 Point Checklist for Recent Grads to Land a Job Using New Media

We’ve seen the transition happening slowly over the past few years. But at this point, job searching and hiring through new media is a pretty well accepted practice. For recent college graduates, there’s a number of ways you can use new media to your advantage.

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21 Ways to Promote Your Event or Workshop

Organizing an event or workshop can be an exciting way to strengthen your relationship with current clients, establish new relationships and further develop yourself in your area of business. However, it is also a time consuming activity. Not only do you need to prepare the content that you will present, you also need to promote the event properly.

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5 Ways GE Put Human Experience at the Center of B2B Marketing

Over the course of the past few decades, B2B marketing has been perfecting the art of showcasing products or services. In the pre-Internet days, the focus was on the shiniest and brightest glossy brochure to make products or services look unbeatable.

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The Secret Formula for Shareable Content

Measuring the success of an SEO online marketing campaign used to be as simple as analysing conversion rates and Google ranking positions but reporting on performance now has to consider high quality content and brand engagement as social media becomes an integral part of almost any campaign.

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Digital Ostracism in Social Business

The study, conducted by a team of Canadian researchers, found that when we’re at work, ostracism is often considerably more harmful to our sense of job satisfaction than harassment, despite the opposite generally thought the case.

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6 Ways to Get Your Content to Stand Out

If there is a certain form of content you rarely share with your followers, surprise them with that content and see how they react. Release an impromptu podcast with a well-known figure in your field. Post some coupons or discount codes that followers can use on your website.

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Video in the Feed and the Future of Digital Marketing

With recent developments in Facebook advertising, it is my pleasure to dig into “Video In The Feed” advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook’s web and mobile sites, the video advertisements will be an everyday part of hundreds of millions of Facebook users.

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World Cup Marketers Create Some Fun Digital and Social Campaigns

While Budweiser and Coca-Cola are official World Cup sponsors, this tidbit just caught my eye. MarketingLand.com reports that Nike, Samsung, and Castrol are dominating the social video playing field. “That’s according to a report by video metrics firm Unruly, which ranked brands by the total number of shares their World Cup-targeted videos have received."

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Top 8 Social Listening Tools That Do Way More Than Listen

With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.

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Socially Stephanie: Socially Selling for B2B

"Dear Socially Stephanie: I'm a salesperson for a B2B company. I want to know how I can use my personal social media accounts to help close more deals. Do you have any advice?" My number one tip for creating a strong personal brand online is to be consistent with what you share.

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From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]

Many experts agree that content marketing should be "journalistic" and follow the approach that newsrooms have followed for years. Uberflip's latest SlideShare examines the essential principles that drive journalists to produce amazing content and what marketers can learn from them.

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giovedì 26 giugno 2014

Social Startups: Follr Is the Tie that Binds All Your Social Profiles, Content, and Communities Together

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Social Media Strategy Ideas for Small Businesses

Who says you have to spend thousands of dollars for a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience’s attention. All it will take is a strategy, a little creativity, and these steps to make a social media marketing campaign that can’t be beat.

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Beyond Engagement: The Growing Influence of the Subject-Matter Expert

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Losing Control: 4 Potential Pitfalls of User Generated Content

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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world. He also reveals the person who taught him the importance of “giving back.”

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4 Tips to Surviving a Viral Hoax

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The Futurist's Guide to Content Marketing

Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it’s not enough to embrace industry trends as they become popular.

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How to Measure the Impact of Your Social Media Efforts

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Why We Love Twitter for Blogging (and You Should, Too!)

I turned to Twitter when Facebook changed their algorithm a while back. Twitter can be very powerful when it comes to spreading your content in a viral manner. After several months of really diving in deep with Twitter, I've compiled a list of reasons you should start using Twitter to drive traffic to your blog.

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3 Ways Your Business Can React to Tax Increases or Other Market Changes

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Social Media Marketing Hype is Finally Challenged

Recently the Wall Street Journal ran an article called “Social Media Fail to Live Up to Early Marketing Hype.” The article goes on to say that brands and agencies are altering their social media strategies to focus on “real business objectives.” This is just one example of a growing narrative about marketers’ frustrations with social marketing.

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7 Steps to Make Your Product Launch Lift Off

If you have ever introduced a new product into your eCommerce store (which I’m sure that you have), then you know the stress involved. Sure you did your research and you believe it will sell, but you just don’t know. Well, why don’t you help that product out? Give it a little nudge in the right direction.

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Best Practices in Travel: Online Reputation

Travelers have come to expect reading reviews – in fact, 53% of TripAdvisor users will not book a hotel that has no reviews – with 80% of them reading between 6-12 reviews on average before making a decision. Here are a few tips and tricks for travel brands to make the most of their online reputation management.

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Should Google Prepare for a Battle Royal with Yandex?

Right now there's a 68% probability you're using Google for search. Google's dominance in search is a reality worldwide, but a little excursion I am taking with Yandex may prove "acceptance" is not something the world’s users have to stand for, and that innovation has not died out.

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Forrester Research Shows Companies Must Crack Social Customer Service in Order to Survive

Today’s consumers are more demanding than ever of the brands they know and love when it comes to social customer service. Conversocial recently commissioned a study with Forrester that reveals a lack of ownership and understanding of social media within organizations that could see brands fall behind in the overall customer service stakes.

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Can FMCG and Retail Brands Learn from IT Companies and Their Social Media Strategies?

Often the retail or FMCG industries are seen as the pioneers of the marketing world. After all, it is generally accepted that the roots of direct marketing lie in the mail order and catalogue businesses of the early 80s, trying to find new, more effective ways of getting consumers to spend more of their disposable income on their products.

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Don't Let Social Media Kill You

Word of mouth is fast, but word of tweets is faster. How many times have celebrities been reported to have died via an R.I.P. trending topic on Twitter? Get a major social networker tweeting about a bad experience with your company and product and it could impact sales significantly.

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Bring Your Business into the Global Marketplace: What to Look for in Your Digital Marketing Agency

As a business interested on maximizing profit, you cannot afford to let that faraway market stay so far away. Of course, creating an international chain of advertisements requires a lot of effort and expertise that your company likely cannot get without spending a ton of money. That is where digital marketing agencies come in.

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Why You Shouldn't Leave Your Social Media to Interns

I notice an increasing number of startups that employ interns, fresh graduates, the unemployed, friends of friend, nieces (etc) to manage their Brand Page on Facebook, Twitter, Instagram, Pinterest - basically their entire digital presence on the net.

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Social Startups: Follr Is the Tie that Binds All Your Social Profiles, Content, and Communities Together

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Five Reasons to A/B Test Your Email Marketing Campaigns

When you want to reach out to your lead and customer base with email marketing campaigns, A/B testing is an effective way to determine which email is most effective in promoting engagement and interest. It's amazing how many people will A/B test their landing pages or other aspects of their marketing campaigns and yet not apply the same principles to email marketing.

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Social Media Strategy Ideas for Small Businesses

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7 Steps to Make Your Product Launch Lift Off

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Best Practices in Travel: Online Reputation

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Why We Love Twitter for Blogging (and You Should, Too!)

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What's Going On In Your Industry?

Those in the executive level want data to back up assumptions. Many times companies have no understanding of their customer, or even their industry, and that spills over to their digital presence. So to avoid making bad decisions when it comes to digital strategy, use data to back it up.

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Should Google Prepare for a Battle Royal with Yandex?

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Forrester Research Shows Companies Must Crack Social Customer Service in Order to Survive

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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

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The Futurist's Guide to Content Marketing

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Bring Your Business into the Global Marketplace: What to Look for in Your Digital Marketing Agency

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Why You Shouldn't Leave Your Social Media to Interns

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Can FMCG and Retail Brands Learn from IT Companies and Their Social Media Strategies?

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Don't Let Social Media Kill You

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mercoledì 25 giugno 2014

How to Measure the Impact of Your Social Media Efforts

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3 Ways Your Business Can React to Tax Increases or Other Market Changes

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Losing Control: 4 Potential Pitfalls of User Generated Content

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Social Media Marketing Hype is Finally Challenged

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4 Tips to Surviving a Viral Hoax

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Beyond Engagement: The Growing Influence of the Subject-Matter Expert

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How Chinese Social Media Is Impacting Your Industry

A group of Chinese travellers showed up at a winery in rural Oregon unexpectedly. Communication was difficult, and they ended their visit on a somewhat disappointing note. The owner asked my friend for some advice on what to do the next time Chinese tourists came. My friend said, "You won't see any more of them for a long time coming."

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Believe the Hype: Why Your Business Needs Marketing Automation

Sirius Decisions predicts that 50 percent of B2B organizations will use marketing automation by 2015, up from just 20 percent in 2012. Why the sudden, rapid growth? I believe there are a few factors at play, and a few feature sets that have become more accessible and vital, making now the time for marketing automation adoption.

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Defining a Marketing Information System for B2B Marketing

Why is it important to define a Marketing Information System for B2B? In B2B, our target audiences are generally more knowledgeable on subject matter and sales lead times are usually much longer. Therefore, having a process in place allows for a better Return on Investment for your marketing efforts.

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How to Use Social Media for Professional Development

A big part of your professional success story is dependent on your personal learning networks (PLNs). Social media has the ability to amplify your reach through expansion of PLNs, which can be aptly utilized for enhancing one’s professional growth.

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5 Things You Need to Understand to Run a Successful Employee Advocacy Program

During the last 18 months, we at SmarpShare have been studying how different organizations perform when encouraging employees to share content to their networks and what major factors affect participation and engagement. Below are the five factors we have found to be the most important.

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Getting Maximum Shares for Your Social Media Posts

A brand has to ensure that their blog posts are heavily shared on reputable social networks. There are 2.7 billion internet users around the globe, yet your content might not be easily read, shared or seen. But why? The answer is quite simple.

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The Language of Engagement

Having a well crafted community strategy and roadmap is critical to enabling effective outcomes, but translating that strategy into your engagement approach is equally critical and often overlooked. People tend to communicate in online communities they way they do elsewhere and that can often be the wrong approach.

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Your Customers Are Mobile, But Are You?

By now most of you have probably heard the buzz about Responsive web design. If not, it’s basically a method of coding a website so that it automatically scales to display in the right dimensions on a full size browser, tablet, or smartphone. The site actually reconfigures itself to the appropriate screen size. Pretty cool, eh?

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martedì 24 giugno 2014

Five Reasons to A/B Test Your Email Marketing Campaigns

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Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics

What are you hoping to get from your social media marketing? That's question No. 1 as you you consider which stats to track. If you optimize for sharing, you might do something different than if you optimize for clikthroughs or email signups. Bounce rate might not be as valuable if you're only interested in a large volume of unique visits.

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Everything You Need to Know About Facebook Page Apps [INFOGRAPHIC]

To make contests and campaigns more professional and personalized on Facebook, social media marketers are turning to third party Facebook Apps. Here's an infographic on what Facebook Apps are, what they can do for your brand on Facebook and how you can put them to the best use.

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7 Easy Ways to Recycle Your Blogposts [INFOGRAPHIC]

Recycling your blogpost is not about being lazy and spinning your old content. It’s about re-visiting a topic that matters with added value and to continue the dialogue. Perhaps you previously wrote a blog post about a timely topic - odds are that there are more recent developments on that topic - those developments are likely of interest to your audience.

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Tips for Avoiding a Social Media Disaster

Social media is taking over our lives — in good and bad ways. It’s everywhere we go and in everything we do. If we read an article, listen to music, play a video game, take a picture or a slew of other things, we can share them on our choice of social media. We’ve got social media that’s picture based, post based and tweet based.

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Content and the 90:10 Rule: Spend Only 10% of Your Content Budget on Actually Producing Content

You didn’t measure the effectiveness of your PR programme by the amount of press releases you issued, but by the coverage you generated as a result. And you generated much of this coverage by the knowledge you had of the media you were targeting, the relationships you created with journalists and by not flooding these journalists with irrelevant content.

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What Your Social Media Presence Says About Why You Share

So much attention is paid to what people share on social media that we often ignore the why. Why do we turn to networks like Twitter, Facebook and LinkedIn to share specific types of content? Your social media presence can tell you a lot about your motives for sharing.

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Job Seekers: 5 Tips for Building Consistency on Social Media

There are hundreds, if not thousands, of articles about building your personal brand during your job search. One thing that is often left out is the importance of building consistency throughout your profiles. Large brands understand that in order to have their message ingrained in the minds of their target demographic, they must consistently use the same messaging.

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Social Media Strategy Ideas for Small Businesses

Who says Fortune 500 companies are the only ones who can have a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience’s attention. All it will take is a strategy, a little creativity, and these steps to make a social media marketing campaign that can’t be beat.

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Social Startups: Follr Is the Tie that Binds All Your Social Profiles, Content, and Communities Together

“What a pointless ‘custom’ it is to exchange business cards. What we do is head back to the office and—if we remember—try and search for all the profiles to connect with each other on a slew of social networks,” says Mark Wayman, co-founder of Follr, the networking platform that unifies all your web profiles, activity, and business card information. “Why not have one, memorable Website address that contains all your background information, links, and content? By having one address to use everywhere, it can always be accurate and dynamic.”

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Top 8 Twitter Accounts to Follow for Updates in Brazil World Cup 2014

Is your current Twitter feed actively delivering the latest information and news related to Brazil World Cup 2014? In order to keep you up-to-date with what’s happening out there, we have collected some most-followed Twitter accounts for World Cup tournament.

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What Makes People Internet Famous? [INFOGRAPHIC]

There are no guarantees, but being famous on social media doesn't have to be impossible. With the right "hook" and strategy, you, too, could become internet famous. Here's an infographic from the WhoIsHostingThis Blog, filled with tips and ideas on what makes people internet famous.

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New App Roundup: Yo, Slingshot, LinkedIn Jobs

I’m scouring my inbox every day for interesting tidbits, so you don’t have to. Here are tidbits from this week: Facebook’s much-rumored answer to Snapchat is finally here – and not all that much like Snapchat; the Yo app is real, and brands should take note; and LinkedIn makes job searching easier.

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How Pinteresting: New Guided Search on Pinterest

Pinterest is a great social network that I have used extensively since day one. I am excited to see how Pinterest has improved since launching just over four years ago. One of their latest updates include their Guided Search, which has been introduced to give users the chance to explore.

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3 Additional Benefits of Content Curation

While content marketing is now the main focus of most marketing strategies, it has evolved and grown out of its original, singular focus. In fact, beyond creating content, content curation has emerged as another powerful weapon in a marketer's arsenal. Here are three benefits you may not have considered.

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3 Examples of Successful Google+ Local Pages

Most people use Google to search for a business in their area, look for the number to a restaurant in the neighborhood or to find the directions to their local grocery store. Is your business showing up for these searches? To better understand what a great Google+ local page requires, here are three examples and why they stand out.

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The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity

A deep dive into all the many ways to work smarter with IFTTT recipes for Twitter, Facebook, social media, productivity, and plain old fun. IFTTT (an acronym for If This Then That) connects two services together so that an action from one service triggers an action at another. You could have an email trigger a tweet, or a Facebook post could trigger a download.

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lunedì 23 giugno 2014

William Shatner Rants About Twitter Nobodies Being Verified

Since Saturday night, William Shatner has been complaining on Twitter about non-celebrities like social media representative John Colucci of AOL-owned Engadget having “verified” status on Twitter, because he feels they have not earned that distinction.

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Take Control! Enhance the Potency of Your Facebook Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story. The other half of the story, of course, is the impact it has on users.

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Employee Engagement: Is Being Satisfied Enough?

The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article recently titled, "Employee Satisfaction Doesn't Matter". In the article Clifton disputes the value of employee satisfaction as a measure of company culture. He believes that, "employees don't want to be 'satisfied' as much as they want to be engaged."

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Pinterest Etiquette: 8 Rules to Follow When Pinning

To look professional on pinterest, you need to follow the written and unwritten rules. Many people are unaware of what you should and shouldn't do in terms of Pinterest etiquette. So in this article I will give you an outline of the major do's and dont's for your Pinterest page.

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Online Video's Role in Mobile Marketing

It is clear that website video content is pertinent to success in marketing a company’s products and services to drive awareness and convert customers. Optimizing mobile content relies heavily on online video content marketing, and any company seeking to engage with customers on a more powerful level must embrace this wave of change.

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Why Digital Signage and Social Media Go Together Like Bread and Butter

The key is to implement a game plan that regularly integrates your social media channels with your digital displays. So what is the best way to merge the two together? There are multiple ways of achieving this end; the simplest method is to add a message in your signage display encouraging consumers to subscribe to your social network channel.

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How to Use Social Media to Gather Valuable Marketing Data

Social media data can be a powerful informer for your marketing strategy. But pair social with Google Analytics and you've got a deeper look into how to social media together with your website analytics can refine your content strategy with laser-like precision.

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BPM and the Employee Code Halo

Mastery of Business Process Management (BPM) is essential to a company's use of social technologies in managing employee interactions -- social systems store, expose, and utilize employee Code Halos and explicitly defining workflows and processes delivers the coordination improvements that these systems promise.

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The Importance of Images in Social Media

It's easy just to say that people like pictures and leave it at that, but it's just as important to understand why images draw us in so much more than text. You always need to understand the why of anything you do, or you will forever be stuck following endless advice rather than making your own decisions.

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Marketing ROI: The Man, the Myth, the Legend

There may not be a CEO or entrepreneur on the planet who doesn’t smile just a little bit when they hear the phrase ROI. In a world that is fueled by obvious returns in periods too short to make meaningful progress (thank you stock market), the idea that measurability exists provides piece of mind to many.

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Recent Social Media Disasters and What Companies Can Learn From Them

Social media can be a wonderful thing for a business. Companies can now inform, interact with, and advertise to customers in ways never before possible. While social media is a handy tool that can give fans and customers unprecedented access, the technology is a double-edged sword.

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Having Trouble Turning Your Employees into Social Media Brand Advocates?

You’ve probably already heard how useful it can be if your employees are willing and eager brand advocates for your company across social media channels. In the best cases, employees who naturally promote your business in the social media realm can be more effective than even the most carefully implemented marketing plans.

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Reputation Management Lessons Learned from Australia’s Deadliest Animals

Much like bad publicity for a company, we don’t often highlight the deadliest animals here in Australia. It’s not exactly the best PR; however, once the word is out it can’t be ignored. Reputation management is essential for all brands large and small. Here are some reputation management lessons brands can learn from Australia’s deadliest animals.

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domenica 22 giugno 2014

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year? We don't have things figured out quite to that extreme here at Buffer, but we do have some idea of what's ahead.

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Marketing Automation: What It Is and Why You Need to Know

For those who want to bring profit to their business through online marketing efforts, marketing automation is an invaluable tool. Marketing automation allows automated information sharing with your leads and customers to be carried out over a number of channels, from your website to email and social media platforms.

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LinkedIn Brand Page Best Practices

Companies who are looking to launch a LinkedIn page, however, do not know where to start or what they can do to make their page stand out. It’s no secret that thousands upon thousands of different pages, companies and businesses are on LinkedIn. So what can a company do in order to get the engagement they want to get?

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Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

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4 Questions Marketers Can't Answer

Over the last few weeks, more than 2,000 marketers have taken a social media marketing quiz that tests your knowledge on the various aspects of social media - ranging from content, to engagement, to ethics, to crisis management and more. The findings from that quiz have been a little... shocking.

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Think You Don't Need a Great Website? Wrong!

Good websites are not free or easy. Like all marketing, they have an associated cost and/or time commitment that can range widely from site to site. Hire a designer or a developer to build it for you, and the variations in price get wider. Especially for new, small businesses with limited resources, a website seems like a scary admission.

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The Big Brand Theory: Hyundai, Soccer, and Zombies

Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We're a challenger brand," he says. "So we're able to 'punch above our weight a bit' and in doing so have to be a little daring and risk-taking and not do that traditional mainstream marketing."

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4 Real-Life Web Marketing Business Problems Shortcuts Can’t Fix

Building a better business website with lots of fresh content and high-quality links isn't easy, it can take a bit of time, and, it's the only way to succeed with organic search over the long term. And, seeing online activities as separate disciplines is about the best way to ensure that you'll never get the results you're hoping for.

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Why Do People Use Social Media?

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.

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7 Great Excuses for Curating Content

We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different. Content curation isn’t just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration.

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6 SMS Marketing Ideas For Small Business

I'm a big fan of SMS marketing (text message marketing). I firmly believe SMS is going to take off in the next year and begin to outpace other forms of marketing (like email marketing, for example) in both popularity with consumers and effectiveness for small businesses.

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How To Convert Visitors to Customers With Your Web Copywriting

Do you have a lot of visitors to your site? Do you do a happy dance every time the number increases? It's exciting to see all of those numbers and all of those people, but eventually it becomes exhausting and overwhelming when those visitors leave and never become customers.

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The 2 Questions To Ask When Planning Content

Remember when Facebook timeline came in? It was the at time that everyone was raving about Pinterest and Instagram. It was all about images, visual visual visual. All brand Facebook page posts went from plain text to always having an image. Why did social media managers do this?

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How to Create a Social Media Command Center

There are countless tools on the market that claim to be an all-in-one resource for social media marketing. But when several key features get bundled together, important functions get overlooked. That's why I'm a fan of putting together my own social media engagement suite, using five tools.

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15 Fascinating Facebook Mobile and App Stats [INFOGRAPHIC]

Did you know that 20 percent of the time people spend on smartphones is on Facebook and 556 million people log in to Facebook through their mobile devices. What if I told you that every month 927 million hours are spent on Facebook mobile apps and games?

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15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks

The top 7 ____ People love lists. It lets your readers know what to expect by appropriately setting their expectations. 3 Extraordinary ____ to Set You Apart. No, people really love lists. Use buzzwords to help increase curiosity. Here are 15 fill-in-the-blank blog titles to help get the creative juices flowing and will help get you more clicks.

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Google Minus: The Top 4 Google Plus Mistakes

Like any other social network, Google Plus is only as good as the marketer using it. With the right techniques, Google Plus can be just as powerful as any other network, and can draw in an entirely new audience for your content. The common dislike and misunderstanding of Google Plus is likely due to a few basic, easy-to-fix mistakes.

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SMToolbox: Integrated Social Media Marketing with Radian6 Buddy Media Social Studio

Salesforce is the latest company to outline its vision for integrated social media marketing. Their new Social Studio is an integrated social media software suite that brings together two of its popular products - Radian6 and Buddy Media. We take a look in this week's SMToolbox.

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sabato 21 giugno 2014

12 Critical Homepage Elements

The homepage is the most important page on your website because this is where potential customers are most likely to visit first. The bulk of your traffic will come from your homepage and to make sure you are not hindering any visits turning into conversions.

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Employee Engagement: Fostering the Courage to Push Back

The best leaders among us have learned to foster a culture where employees are not afraid to push back or share their thoughts, even though they may differ from those who they report to. These leaders look beyond the person and their imperfect approach to the feedback being given.

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Blogger Outreach: Proper Disclosure and Compensation Practices

There has been a lot of buzz around Microsoft’s blogger outreach fail and let’s face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.

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Three Ways Your Business Can Market on Pinterest

You might think your business doesn’t fit the Pinterest mold for marketing. The application is a visual-based tool that allows users to find and curate images and videos and 'pin' these visual collections on 'boards', collecting themes of interests from travel and crafts.

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Online Landscape Requires a Business Competitive Advantage [INFOGRAPHIC]

Within the past ten years the growth and popularity of online marketing has made even the most old-fashion of brands recognize the need to capitalize on online marketing efforts. With 80% of business communications occurring online it's no wonder that 47% of Americans claim that Facebook marketing campaigns can be the greatest influencer on their buying decisions.

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Slideshare

lunedì 30 giugno 2014

domenica 29 giugno 2014

sabato 28 giugno 2014

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mercoledì 25 giugno 2014

martedì 24 giugno 2014

lunedì 23 giugno 2014