Whisper Campaigns and Why Spin Sucks

We recently had a client ask us to do something unethical. He’s a great client and we’ve worked together for years. He had no idea what he was asking was wrong…because he’s seen his peers do it in other circumstances. When I put my foot down, he was embarrassed and, though he teased me about our strict ethics a bit, he was appreciative of our telling him no and explaining why.

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