The Meteoric Rise of Instagram [Infographic]

This 'Gifographic' charts the incredible growth of Instagram

This month, Instagram celebrated its fifth anniversary since it launched back in October 2010. As of September 22^nd this year, Instagram announced that it had reached 400 million monthly active users. To put this in context, Instagram is now bigger than Twitter which has 316 million monthly active users. The kicker is that Twitter is more than four years older than Instagram having been founded in March 2006.

There is no doubt that Facebook’s acquisition of Instagram in April 2012 cemented the online mobile photo and video-sharing app’s position in the social space. Prior to Facebook’s acquisition, Instagram had reached ten million users by September 2011. Flash forward to July 2012 (three months after the acquisition) and Instagram had reached 80 million users and was growing rapidly.

But what makes Instagram so engaging? While celebrity profiles dominate the space and Kim Kardashian and Taylor Swift’s escapades are a daily occurrence, it is brand engagement where the real power of Instagram lies. Whether that is in the power of the celebrity ‘personal brand’ or commercial brands, Instagram delivers 58 times more brand engagement per follower, compared to Facebook, and 120 time more brand engagement per follower, compared to Twitter.

For more insights into Instagram’s rapid rise, take a look at this GIF produced by One Productions.

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