Competing with Content Marketing [Infographic]

7 Steps to Content Marketing Success in 2015

In our previous 2015 research infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business.

In this infographic, we highlight a process to help your business grow using Content Marketing, which we believe should be at the heart of your digital marketing strategy in 2015.

To help you review or benchmark how well you compete with your content marketing, for each step in the infographic, I have included relevant research from our free Delivering Content Marketing in 2015 research report we have just published with HubSpot - thank you if you were involved in the research!

We hope you find this infographic useful to help you Compete on Content Marketing!

To learn more on the approaches we recommend to managing content marketing to make it effective, Expert members can download our three key guides to this process:

• Managing Content Marketing
• Creating a content marketing strategy
• Evaluating content marketing ROI

We also have a lot of free advice and other content marketing infographics for readers on our Content marketing hub page.

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