What is the best way to engage your Twitter followers? [Infographic]

How to respond to your Twitter interactions to increase engagement

Twitter users have high expectations and if you have a Twitter presence, regardless of whether you are using it as a platform for customer service or brand awareness, then it's important to respond quickly and appropriately, or it could be damaging to your brand.

Did you know that only 15% of the FTSE 250 companies respond to tweets? this is worrying given that 17% of consumers are using this channel to ask questions to leading brands.

Like any social media channel, you should only post content if you have a strategy and the resources to interact in a two-way conversation to engage with your followers. Leadsift's research has drawn up a snappy visual to provide a toolkit for responding to your Tweeters to maximise engagement.

So how should you respond to your Tweeters?

Tips include: Not including a CTA link in your first sentence, personalising your response by their name and considering using punctuation:

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