The State of Mobile Marketing 2015 [Infographic]

Showing the huge impact of mobile marketing across web, social, display and email

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent 'Mobile-friendly' algorithm changes to Google's smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.

In our latest infographic with JBH Marketing, we've brought together all the most important changes in a single infographic to highlight the areas needing attention. We start with showing the tipping point reported where mobile users now exceed desktop users - it's coloured 'Red for Danger'.

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