Do You Know What Impact Social Media Is Having on Your Customers?

There's a tremendous amount of hyperbole surrounding the impact social media is having on purchase decisions. About 88% of word-of-mouth happens offline, versus just 2% in social media, further trailing instant messaging/text (4%) and email (3%). Do social media conversations have any impact on the customer journey?

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from Social Media Today - The world's best thinkers on social media http://ift.tt/T9wgBV

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