Despite the ongoing challenge of earning and retaining the trust of your audience, it is an endeavour deserving of the effort required. Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen emotional connection.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1nqonCb
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1nqonCb
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