How a College Used Social Media to Raise $465k in One Day

Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out. Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day. On 4/30/14, they launched their "Wabash Day of Giving," and quickly harnessed the power of social media to reach current and former students.

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