Creativity always will have a place in that process. It might not have the direct correlation in an uptick in business as spending more money on advertising. But in the long run, creativity will make people connect with and share your brand. That means more clicks, more likes, more page view, more web leads. And more sales.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1pRfshq
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1pRfshq
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