How a Small Coffee Company Totally Owned a Reddit Promo

Eight days ago, the online-based coffee company became ‘omfgcoffee’ on Reddit, and posted a promotion inviting UK redditors to try their coffee. They gave a brief backstory of their company, how they do things, and why they’re the best local source for high-quality, freshly roasted coffee. Then they engaged with the Reddit users who responded to them.

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