If you already have a powerful brand, a social presence, and a lot of great content, it's a much easier job than if you're starting out on social for the first time, no one in your community or marketplace has ever heard of you, and you don't have the time or resources to develop much content.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1hg7dlM
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1hg7dlM
via IFTTT
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