Six Easy Questions to See If You Suffer From Social Media BS (Brand Schizophrenia)

There is no way to inoculate yourself from BS. It infects all of us from time to time. To succeed in the social era, you have to actively combat this scourge by forcing yourself to think like a consumer, not like a business leader with revenue, expense and profit goals to achieve.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1oorT2n

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