The Fallacy of the Influencer

In the pursuit to create viral content, marketers have embraced the idea that using influencers to endorse a brand’s message will foster consumer engagement. As the tactic trends among the marketing community, brands are spending millions of dollars to hire influencers to serve as brand ambassadors.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1ovNRR2

via IFTTT