The Secret to Auburn Athletics Social Media Growth: The Rally Point

For Auburn Athletics, social media success is all about being competitive. Head of the department's digital, Jason Matheson, shares the secret of how to increase your reach in a way to will bring engagement with it. The key? Solicit emotion from your already-engaged fan base.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1lcODxh

via IFTTT