Why All Brands Should be Monitoring Social Media

Amongst the various debates around social media’s effectiveness as a business tool, one aspect that is almost undisputable is the value of social listening. After many years working in media monitoring - where clients pay a premium to track as many mentions as they can - it’s surprising to me that with so much of this data now freely available, more businesses are not listening in.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1qcJegx

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