Blogging has been around for over a decade and a half, but it is has gone from being a niche activity to being catapulted into the mainstream. Business blogging has taken off over the past 5 years, and now the vast majority of large companies, both B2B and B2C are using business blogging.
There is good reason for this. Blogging is an extremely effective marketing technique. Usually written by people within the organisation, they are thus cost-effective, as they cost nothing but time, and display your company’s skills, expertise or thought leadership. In addition they help project the voice of your brand and set the kind of tone you want your audience to associate with your brand. This infographic gives you some interesting stats as to how fast the number of bloggers has grown in the past 3 years, the percentage of US companies using blogs and the number of blogs people read per day.
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