It's maybe not the social networks you expect
13-17 year-olds are the 'digital natives' and with 92% of teens are online on a daily basis, if you are looking to advertise to this market, it pays to know what social platforms they are using.
So which social media platform is the most popular with teens?
The 2015 update of Mary Meeker's Mobile marketing 2015 analysis shows that it's certainly not the case that Facebook isn't used by the teenage audience, but across this heterogeneous age group, Instagram and Snapchat are growing while Facebook and Twitter have declined in popularity between 2014 and 2015.
A recent study from Pew Research Centre highlights that over 70% of teens are using Facebook and these 13-17 year olds are still sharing content across more than one social network. The findings show that Instagram and Snapchat are also actively being used:
The report also identifies that there are socio-economic and gender differences in social activity, as boys use Facebook more than girls (45% vs 36%), though this reverses when looking at Instagram and Tumblr.
We were very surprised that Facebook is so popular, given they are starting to advertise to encourage this audience as they felt there were concerns amongst the teens that it couldn't provide them with privacy and anonymity. Last year both membership and activity was seen to decline compared to other networks:
If you're looking for broader 2015 social media marketing stats - see our compilation page which includes other recommended sources.
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