Black Friday goes mobile [Infographic]

Black Friday mobile traffic outpaces desktop

Black Friday can generate some crazy behaviour. People camp outside stores at night, crush each other trying to get to the hottest details, and sometimes even fight. One year a woman injured 20 people by using pepper spray to make sure she got her hands on an X-Box.

But there is another way - shop online! Customers are choosing to do so in ever greater numbers as more retailers 'get in on the act', and in 2014 mobile shopping outpaced visitors shopping from desktops for the first time on Black Friday. If you are getting ready for Black Friday and own an online store, you should consider how the site looks for mobile customers. How clear is it from a mobile device what the special offers are? Do you have a dedicated landing page just for Black Friday deals? And if so, is it responsive and optimised for converting mobile customers? The answers could mean the differences between mediocre sales on Black Friday and sensational one. Check out the infographic below to see how important mobile traffic has become on Black Friday.

Thanks to Mobify for publishing this infographic

 

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