What is content marketing? Before looking at the entire phrase, it’s important to re-define the term “content.” Previously, “content,” in the context of marketing, was generally something written – a blog post, white paper, or a PR. However, with the advent of new and more dynamic types of media, content has taken on a whole new meaning.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1qgMZSo
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1qgMZSo
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