The global community perceives the term outbound marketing, also known as “interruptive marketing,” as the direct interaction with potential customers without their initial interest. The essence of inbound marketing lies in the “acquisition” of customers through various media channels.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1gYiCGX
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1gYiCGX
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