Listen Up! 8 Benefits of Social Listening

At one point or another, many of us B2B marketers are guilty of writing content without first listening to our audience. At a time where social media networks are one of the first destinations that buyers visit when considering a product, this is a major oversight on our part.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1gYiEi8

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