40 Expert opinions on running influencer marketing campaigns [Infographic]

How to run marketing campaigns according to the PR experts

The research on the importance of influencers on purchase is clear, 92% of people trust other people, even someone they don't know, over brands when it comes to informing purchasing decisions. That makes influencer marketing extremely effective. By leveraging the power of social media, current influencers within certain sectors can reach vast audiences. At the high end, nearly 9 million people subscribe to Zoella's YouTube channel, but there are influencers in all sectors, and you can utilise their followings to market your product.

Finding the right influencers for you can be tricky, and tracking ROI is a challenge because by its very nature the campaign is not run 'in-house'. This infographic gives you expert advice to solve these issues and more, so you can get started running effective influencer marketing campaigns. Click on the infographic to see an enlarged version.

Thanks to the Shelf for sharing this infographic with us.

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