Comparing Email Service Providers

Use these 17 points to check your email service provider has all the features you need to produce fully optimised email marketing campaigns

Optimising your email marketing is no easy task, if it was everyone would be getting fantastic results from their email campaigns. A major factor in either facilitating or constraining how effective your emails are is your email service provider. To help we have produced this handy Email service provider checklist to see if your email service provider is providing you with all the features you need. For members, we also have a more detailed guide for choosing your email service provider.

Email Marketing Management Feature	Level:
Does it allow to create different groups of prospects? (segmentation)	Essential
Does it have a range of standard fields? Can you add custom disclosed fields easily?	Essential
Can a landing page be set up to capture email addresses which are then added to the database?	Intermediate
Can relevant field be updated if a subscriber clicks on part of an email or web page?	Advanced
Does it have mobile responsive templates?	Intermediate
Does it easily allow you to bulk import and export from files?	Essential
Does it allow to add content based on profile features (Dynamic content insertion)	Advanced
Does it allow the emails to be displayed as plain text at the click of a single button? (to circumvent image blocking)	Intermediate
Does it allow you to preview what your email will look like in different email readers?	Intermediate
Does it allow data integration and and sharing of content with the 4 main social networks?	Intermediate
Does it allow data to automatically be added to the CRM system (CRM integration)	Intermediate
Does it allow you to send abandoned cart and service emails? (Ecommerce integration)	Intermediate
Can campaign tracking codes be defined for campaigns and automatically added to web pages? (Analytics Integration)	Essential
Does the service give you a spam score for each email and a breakdown of spam elements in the email?	Essential
Does it show you delivery rates and open rates?	Essential
Does it allow you to set up Google Analytics campaign tracking?	Intermediate
Does it allow you to score leads? e.g. based on downloads of content	Intermediate

Download Free Email marketing platform RFP template checklist

This guide will cover all the key capabilities of ESPs in over 40 questions across these key 8 requirements areas. The Guide is free to basic and expert members.

Access the Free Email marketing platform RFP template checklist

We also have this list to compare email service providers and you can check out Email providers in our marketplace.

 

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