What you need to know about logo redesigns [Infographic]

Logo redesigns are hard to get right and easy to get wrong

Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning and careful execution to get it right. Google redesigned its logo recently, and though opinions vary, it is widely considered to have done an excellent job, but that is no mean feat because of the range of platforms covered and the detailed design considerations as discussed in this fascinating post from the Google design team on evolving the Google brand identity.

This infographic by Clear Designs outlines exactly what you need to know about logo redesigns. From advice on things to consider before redesigning your logo to the do’s and don’ts of logo redesigns. In addition, it looks at how some of the big companies and organisations have failed with their logo redesigns and gives tips from experts in the field. Essentially, it offers the key to effective logo redesign. This graphic is a must-read for marketing and advertising professionals as well as those in the design industry.

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