Twitter’s new share buttons no longer show how many times a URL has been shared on Twitter
Importance: (For Content publishers)
Recommended Source: Twitter Developers Forum
Twitter’s social share buttons are a common sight across businesses' websites and blogs, allowing readers to share the page they are viewing on Twitter, or follow the page owner on Twitter at the touch of a button.
This common sight is about to change, as Twitter announced an impending change in the design of the buttons, which will come in October.
New Design
The buttons will have a cleaner, flat design, which does look more stylish than the previous design. It is more in keeping with current UI trends, so this change may be good news for those using the Twitter buttons as they may fit in better with their sites overall aesthetics.
No share count
As part of making the design cleaner, the buttons will no longer display the number of times the link has been shared. This will make the design cleaner but does have considerable disadvantages. Readers will no longer be able to see the posts popularity at a glance. This could be bad for publishers, because if readers see a post have been seen hundreds of times it acts as a form of social proof that suggest it is worth reading and sharing. It will also remove a way publishers review the success of their content, as they will no longer be able to see at a glance the number of times the post was shared in Twitter.
However this problem can easily be circumvented by utilising a chrome extension called Social Analytics, which gives a handy overall share count for any URL visited and can give a breakdown of what sites the URL was shared to.
Widgets not affected
Some business will have opted to use sharing widgets like Addthis and shareurl rather than Twitter’s own social sharing buttons. These will be unaffected by the change, so if you are keen to display the number of times your content is shared in Twitter then these are an option.
Design trends may well be changing to favour the non-display of share counts. For example the BBC has already created its own social share buttons, which feature a cleaner design that doesn’t include share counts.
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