The History of Retail [Infographic]

How retail has evolved over 10,000 years

Digital marketing moves fast, but it is always good to know your roots. This fascinating infographic from Lightspeed gives a 10,000-year history of retail, from horse-trading to Facebook.

If you work for a retailer and ever feel like parts of your business are stuck in the past, then with this at least you can plot exactly how far in the past they are! Or perhaps even use it to prove that retail has always been changing and evolving, and show colleagues should move with the times - you can benchmark your digital strategy on this five point scale to see how you compare.

I wonder if any of the great marketers reading this will come up with a new marketing techniques so ground-breaking it’ll make it onto a subsequent version of this infographic. Or better still be remembered 10,000 years from now...

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