What are the Big Challenges of ‘Big Data’? [#DigitalInsights]

Skilled staff and budgets are still obstacles for many companies

With the ongoing interest in applying Big Data to marketing we thought this was a useful report to share - IDG Enterprise’s '2015 Big Data and Analytics Report' surveyed over 1,100 brands in the UK and Australia to find out which stage they are at in terms of planning or deploying 'Big Data' projects and to reveal their plans and challenges this year.

The report identified that the top 3 priorities for the majority of businesses is to invest in analytics, visual dashboards and data mining. Challenges were still prevalent for many companies who felt they were lacking in-house technical skills, so as a result are looking to hire 'Business Analysts' and 'Data Architects' to facilitate this if they can obtain the budget - yet another obstacle to overcome.

Source: IDG Big Data report

You can read more about their research in their here, or request the report direct from IDG Enterprise.

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