Comparing how businesses manage their email marketing activities
Email marketing remains one of today’s core customer communications channels with analytics showing that, for most types of business, alongside search marketing, it is one of the main drivers of customer acquisition - for generating new online sales and leads.
We're passionate about the potential power of email marketing, but to take advantage of it needs a sound process to follow the constantly changing best practices. So, to help share a snapshot of how email marketers Plan, Manage and Optimize their email marketing, we have a new Email Marketing benchmarking survey which I hope you can take.
To develop this new research we have teamed up with Email Marketing Service GetResponse who are also anonymously sharing their own benchmarks of which features their users adopt and how this impacts their results.
Even if you have a great Email Service Provider, you still need to be using many different techniques to optimise your email marketing. Take this survey to help assess the effectiveness of your email marketing. If you complete the survey you will get a free copy of the report and could also win 1 of five £100 Amazon vouchers in the prize draw!
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