Introducing our new RACE Digital Marketing ELearning programme

Try the first unit for free!

We, at Smart Insights, are very excited to announce the launch of our new Digital Marketing ELearning programme. This comprehensive online module is structured using the RACE framework developed by our resident marketing guru Dr Dave Chaffey.

Digital Marketing Elearning module

Learn more about our Elearning module for Expert members which is structured around 5 key activities for each part of our RACE planning framework, that need to be managed for digital marketing success.

Access the Digital Marketing E-learning module

if you are an Expert member already, then you can get started right away! If you aren’t already a member of Smart Insights then sign up for a basic membership to try out the first module for free - it includes an assessment of your digital skills and capabilities.

As with all our resources, our elearning module is designed to be practical and actionable, rather than academic, but based on insight from the latest research and case studies. It uses an 'active learning' approach which means that as members work through the units, they can complete a workbook in Word to create a 'real-world' plan for their business or their clients.

Digital Strategy Workbook

A Microsoft Word download for Expert members to use throughout the ELearning module to help you structure and build your strategy. It has 25+ blank templates for each part of the RACE planning to help you quickly create a digital marketing plan. We recommend 6 core templates that should be at the heart of any digital marketing plan.

Access the Digital Marketing Plan Workbook

The RACE Digital Planning framework

If you don't know RACE, we use it to provide a comprehensive structure to manage all digital marketing activities. It stands for the customer-centred goals of digital marketing, that's Reach, Act, Convert, Engage, so it enables practitioners to create a planned yet agile digital marketing strategy.

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. Our infographic explains the basic concepts of RACE.

ELearning qualification features and certification

At Smart Insights, we're always keen to know what our members think we should improve. So James Hall, our Customer Success Manager has been busy gathering feedback by speaking to members about what they really like about Smart Insights, how they use our resources and what we could do better.

We got lots of responses, but there was an overwhelming theme. You love our content, but as busy digital marketers, it would be helpful to have a summary overview of all of the resources with a fixed structure.

That’s why we are so happy to announce this Elearning programme, it gives members a way to learn the key aspects of Digital Marketing whilst also being super-practical and broken down into bite-sized chunks. You can work through at your leisure, completing the sub-topics and then taking an optional quiz at the end of each topic. Your progress will saved and marked so you know where you got to the previous time you were working on it.

Best of all, if you complete all the optional quizzes and score over 70% in an optional final assessment, you will be awarded with our Digital Marketing Qualification to help prove your knowledge of digital marketing.

As with our downloadable PDFs we make them quick to scan using call-out boxes explaining concepts and recommending the key actions to take. There are the visual highlights, mirroring those in our 7 Step guide downloads.

1. Key questions

Key question

These are the questions you should ask yourself, your colleagues or agency to master this topic

2. Definitions

What is this?

A short description to explain the concept

3. Key Strategy recommendations

Strategy recommendation

These are the top-level success factors that managers must make happen - make a note of these as you go through the course

4. Best practice tips

Best practice tip

A practical idea for you to try in order to get better results from your digital marketing.

5. Download key resources

All resources are summarised and linked to inline. For example:

Download resource - Example Digital Marketing Plan

This Word download for Expert members is an example digital marketing plan for a fictitious business: 'Wow Accessories/Party Central'. It gives an example of a completed digital plan

Access the Digital marketing plan example

So, do take a look, you can start our RACE Digital Marketing Planning E-learning module now!

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