Businesses are struggling to manage Content Marketing [Infographic]

New research shows the role that company culture plays in managing content marketing and how the HiPPO is often to blame

Content marketing has consistently ranked top of our surveys on the top digital trends for the past few years (although it is currently second in our informal poll on digital marketing trends for 2016). Yet, as we showed in our popular Competing with Content infographic many businesses are still failing to capitalise on the massive possibilities of content marketing.

This new research from Sticky Content shows that 37% of UK businesses have no content strategy and 33% think that senior management aka The HiPPO (Highest paid person's opinion) are having a negative impact on the companies content marketing efforts. Getting your content culture right has massive effect on how efficiently you can create content and how good quality the content itself will be.

You can download the full report here.

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