What is Marketing Automation? [Infographic]

Understanding the scope, features and processes needed by Marketing Automation

Marketing Automation is a key focus in 2015 for many marketers it seems judging by our research on 2015 marketing trends and the fact it is currently ranking top in our poll of what marketers think will be the most important marketing trend in 2016.

To help B2B Marketers understand the issues in implementing and managing Marketing Automation, we have just release a new free download in association with content partner CommuniGator.

Download Member resource – State of B2B Marketing Automation 2015

Research summarising the current adoption of Marketing Automation in the B2B sector.

Access the State of B2B Marketing Automation 2015

To help understand the scope of Marketing Automation, Redeye International's infographic shows how it can support company's lead and conversion activities. It also highlights  the benefits of Marketing Automation, key features and tools within MA and how to succeed with your strategy.

Did you know that companies have increased sales by 15% and reduced their marketing overheads by 12% via MA?

For a comprehensive briefing on the how to manage Marketing Automation Smart Insights Expert members can also download our briefing covering Marketing Automation best practice guide.

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