What Stresses Marketers Most? [Infographic]

Research finds marketers are stressed out, but most still love their jobs

There is plenty that stresses marketers. No doubts about it. As I'm writing this I'm worrying about how this month's Google Analytics stats are shaping up, whilst simultaneously getting angry at Facebook for throttling our organic page reach and crying about the fact that a post I wrote isn't ranking in Google search.

Joking aside, stress is a serious problem for a large number of marketers, with 25% reporting they are either overly stressed or stressed to the max. It's understandable when there's pressure to hit 'stretch targets' for customer acquisition or revenue growth.

What ticks off marketers?

Thanks to this nicely presented infographic from Workfront we can 'share the pain' of what can stress marketers.

Over half of marketers hate having to prove their value to people who don't understand what they do. It's a tricky one, because marketing often looks easy when done right, but actually is anything but. It's easy to say 'I could have thought of that' when you see a clever marketing campaign, but frustrating for marketers who have spent weeks brainstorming the creative hooks, planning and creating the content and media schedule.

Marketers are also often over-worked. Just over half find trying to fit all their tasks into a 40-hour work week causes them a lot of stress, and 80% think they are overloaded and their departments are understaffed. That said, not many marketers regret their career paths. Only 13% of Digital Marketers report this. So whilst we may be a stressed out bunch, it doesn't mean we're not also enjoying ourselves.

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