Slideshare

venerdì 16 ottobre 2015

How visual content drives social media growth [Infographic]

Why visual content is so critical to effective use of social media

Did you know that human beings retain 80% of what they see and only 20% of what they read? And only 10% of what they hear! 90% of the information that is transmitted to the brain is visual. Use of larger images will increase your sales by 46%, and recently conducted research showed that retail sites that used video content increased their conversion by 46%!

It is because of these facts that incorporating visual content into your business is now essential. People on social media are likely to ignore what you have written about your product but if you add a picture or a video, it will capture their attention. Curiosity is part of human nature, and you can make it work for you

This realization of how humans function led DCI to create this actionable infographic explaining how and why visual content is so powerful within social media. It explains how brands use visual content in their online marketing to increase sales or their products awareness.

The infographic addresses three main points:

  1. Why visual content is essential for your brands' survival in the digital age.
  2. The extent to which visual content matters in the social media platforms.
  3. Which mobile apps and tools brands should use to make their visual content attract more customers.

Visual Content Infographic
Infographic from: Dot Com Infoway – Digital Marketing Agency



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