The Mixology of Content Marketing [Infographic]

Browse the menu to see what type of content is your tipple

Content marketing has ranked top in our survey of the most commercially important trends for marketers every year now for several years (although for 2016 it's in 2nd place behind Marketing Automation). 77% of Marketers are now using content marketing, which is critical for both SEO and boosting brand engagement.

If inbound marketing is a bar, then the content marketing are the drinks on the cocktail menu. They're what draws in the punters. The sexy bartender and ambience may be important as well, but at the end of the day, it's the quality of the drinks that gets people coming back for more.

With that in mind this infographic from JBH has looked applying Mixology to Content Marketing to provide a menu of the different types of content with a healthy dose of stats to wash it all down with!

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