Using Hashtags in Social Media Marketing

Hashtags enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1hEXRDK

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