What Should You Include on Your Editorial Calendar?

Do you manage your social media accounts totally on the fly, or do you plan your content marketing campaigns ahead of time? Hopefully, the answer is the latter. While it is important to show some flexibility in your approach to social media marketing, to post about news and happenings as they crop up.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/RUluij

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