Brands: From Informing to Supporting

Companies can no longer think of themselves as the authoritative source of information on their products or services. In a social media/Internet world, companies are the least trusted sources... so the strategy must shift to supporting the independent sources of information and supporting customers in finding this information.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1lm2RhC

via IFTTT