Marketers will be able to find characteristics of exactly who they want to be selling to, and these will be the types of people who are more likely to be interested in what you have to offer. In this way, Behavioural Targeting opens the doors to many advertising opportunities.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1pIJ3cB
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1pIJ3cB
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