Clear Eyes, Full Hearts, No One Cares

One of the biggest challenges for many of the brands we work with is finding that initial audience. No matter how good your content is, if no one's heard of you and you haven't yet established yourself as a thought leader, no one cares - and no one is going to know of your expertise.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1m0ZUl7

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