We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time. In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1hXS7X1
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1hXS7X1
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