Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1l5U1XE
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1l5U1XE
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