Rethinking User Experience in Fashion and Beauty eCommerce

In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1hghH80

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