Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1jGFpdI
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1jGFpdI
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