Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1r6mwq3
via IFTTT
from Social Media Today - The world's best thinkers on social media http://ift.tt/1r6mwq3
via IFTTT
Should marketers go for those sites that build quickly? Bolger and Mörn advise against that, and take a more balanced approach: “It’s important to point out that a site’s build rate is not the only measure that should be considered when evaluating performance and formulating best practices for attaining reach. Rather, it should be taken into account when formulating schedules for a campaign: In general, to maximize reach, slower building sites require longer runs, while a short, heavy blast on sites with steep build curves is sufficient to reach the majority of users” digital advertising and marketing
RispondiElimina