With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1pVaduT
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1pVaduT
via IFTTT
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