Five Reasons to A/B Test Your Email Marketing Campaigns

When you want to reach out to your lead and customer base with email marketing campaigns, A/B testing is an effective way to determine which email is most effective in promoting engagement and interest. It's amazing how many people will A/B test their landing pages or other aspects of their marketing campaigns and yet not apply the same principles to email marketing.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1m0Dswa

via IFTTT